Authentic student engagement is crucial to student success and it begins with recruitment. To foster student success, we must begin with an understanding of who the person is, who they wish to become, their needs and their goals. Learn how to apply truly individualized, personalized communications from prospecting through the student lifecycle. Establishing success plans at matriculation can lead to greater success. The use of personalized journeys, detailed guidance that is tailored to a student, with the students participation and ownership are critical. Planning must go beyond simple personalized email. Presenting information on outcomes first, even during the recruitment cycle is also proving to be a competitive advantage for institutions. Through analysis of employment and labor data, aligning skills to courses, and including it in the student advising process layers in additional guidance checkpoints.

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