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W 4.2: Using Social Media to Improve Continuing Student Retention
Wednesday, November 03, 2021, 1:00 PM - 2:00 PM CDT
Category: Events

Presenter, Jacki Briggs

It was already mid-July and despite extensive outreach, continuing students from Spring 2021 had yet to register for Fall. We decided to apply a new approach that had recently demonstrated promise with other groups of students. The UW Whitewater team partnered with Motimatic to drive registrations by reaching students online, directly in their social media feeds. We delivered supportive posts to our continuing students on a daily basis, helping them navigate the process and feel good about their choice to continue their degree journey at UW Whitewater in the fall. We exceeded registration goals in 10 days, and generated even more registrations with a follow-up project. Attend this session to hear Jackie Briggs, Director of Admissions, share more about UW Whitewater’s strategy to increase registrations during this unprecedented time.